Market & Business Intelligence

Over the years the market research industry has witnessed a definite shift in the ask from business leaders. Though conventional market research is still playing its part but the information needs of the business leaders has shifted towards market intelligence and data analytics. Kaizen has witnessed this trend early and realizes that the CEO’s and business decision makers of the new millennium require more actionable inputs for their business decisions. And here is why we created a separate vertical for catering to the specific market and business intelligence needs of the corporates.

Kaizen over the years has created a panel of industry experts particularly in the field of IT, Telecom and Automobile and is capable of sourcing a lot of critical business and market intelligence that is useful for business decision makers in identifying any emerging business opportunity and challenges.

Currently we are providing Pricing and Market Intelligence to the IT and Automobile industry. We conduct various end users survey to monthly track the prices of different IT OEMs with comparable product offerings.

For automobile industry Kaizen collects sales and registration data. We can help you get data that tells you that at city and pin code level what is the actual number of sales of a particular make and model of a car or other vehicles in India.

We track prices of automotive spare parts and also get you the authentic data on real cost of ownership for services.

We also track various marketing and sales promotion campaigns to help marketers devise their own sales promotion strategies for staying ahead of their competition.