Our strength is in generating insights through in-depth analysis and offering actionable marketing solutions. There is greater emphasis on adding value to a realistic respondent base, instead of just extensive data collection and reporting of the findings.

Our project lead brings in more than a decade of experience. Additionally, a core team of subject matter experts (SMEs) is involved at all the key stages of the project.

Our team goes through continuous on-the-job training, process management and are made to understand the importance of timeliness before giving them independent project charge.

There are dedicated teams leading projects from the start to finish. For instance, for qualitative research we ensure that moderation and analysis are entwined.

We ensure the involvement of senior level researchers, right from designing the project to fieldwork to analysis and client interaction.

Our service delivery is 100% quality controlled.

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